For professionals

Stock the obsession.

A salon-first brand built for the chair, loved in the basin. Trade pricing, backbar formats, the Infusions programme and dedicated support.

Why Obsessed

Built for salons. Loved by clients.

50%
Trade margin

On retail. Strong margin, strong velocity — real unit economics for your backbar and retail shelf.

3
Infusion bases

Deep Hydrate · Deep Repair · Deep Shine. A complete bespoke treatment menu from three bottles.

1–2 days
Approval & ship

Apply Monday, launch Wednesday. No 4-week onboarding queues.

$0
Onboarding fee

No minimum spend on re-orders after opening.

The programme

Everything you need,
from basin to bag.

For the backbar

  • 1L Hydration & Hydration+ shampoo, conditioner and Deep Hydrate Infusion 500ml
  • Complete Infusions system — Hydrate, Repair, Shine
  • Proprietary Infusion Mixer & treatment bowl
  • Pro pricing — structured to protect your service margin

For the shelf

  • 250ml retail formats across every range
  • 100ml travel-sized sell-through SKUs
  • Signature candle, fragrance sticks, Signature Essence — gifting SKUs
  • Print POS, tester bottles, and digital assets free on approval
The opening deal

Stock the full range. Day one.

Our Opening Deal is the fastest way to launch Obsessed in your salon — full retail range, bonus Infusions, a free Infusion Mixer and treatment bowl.

  • 19 retail SKUs × 4 each (buy 3, get 1 free)
  • 4 backbar 1L sizes (Hydration, Hydration+, Conditioner, Mask)
  • 3 Pro Infusions — Deep Hydrate, Repair, Shine — free
  • Infusion Mixer + treatment bowl — free
  • Stackable — order multiples
How it works

Four steps, four days.

01

Apply

Fill in the trade application. Tell us about your salon.

02

Approve

Reviewed in 1–2 business days. No commitment.

03

Order

Place your opening deal via the pro portal or your account manager.

04

Launch

Dispatched same-week.

Ready?

Open an Obsessed account.

Apply in five minutes. We'll be in touch inside two business days.

Start your application